The Type R Gets Molested Like the Girl from King Kong – We go to Malaysia Autoshow 2017
If the media session with Grab was the first ever media invite for Cars of Malaysia, the Malaysian Autoshow was our first car expo where we got a media pass. I just had to ask for it and register. I never knew it was that simple. This meant I got to enter for free (standard entry ticket is RM10 I guess, I’m not sure). To honor this media pass that I was given, I shall service you, the readers of Cars of Malaysia, with some insight on the event. The event will be going on until this Sunday (12 November 2017) at MAEPS Serdang.
These events are great since you get the big names in. Honda, Toyota, Jaguar Land Rover, Volvo, Mazda, Subaru, Perodua, and a couple more names you and I should be familiar with. There are also other automotive related businesses around to share with you their interesting products and services. This is a local auto show and not that of a scale of an international auto show like the Tokyo International or Geneva Auto show. So you don’t get a world’s first reveal of a car model or concept cars at a place like this. Cars present are production models so it’s really not that exciting, but good for you if you actually want to legit browse for a car to buy.
Can you actually sell a car in a place like this?
I recall some time ago when I was driving and I heard a very interesting interview on the radio (BFM) with Kevin Gaskell (Former MD, Porsche, BMW and Speaker). To quote Mr. Gaskell (In this interview he was referring to his time in Porsche)
Listen to the full podcast on BFM here.
“Formal events such as motor shows were not the best way to meet our clients. So we would go to motor shows, but we would then invite the client and say come and meet us at our head office. I remember, we said to clients during the motor show. We gave them invitation tickets. And we said
“Listen, we can’t give you the time that you deserve here. Buying a Porsche is a big decision. We can’t dedicate the time to you here in a busy motor show. So why don’t you come three weeks from now to head office, and we’ll open our head office, and we’ll show you everything we do, and you can come along.”
And we had no idea how many people would come. Not a clue. And I remember going to the office. I said to the staff
“Listen. We’re going to in a number of clients. And we probably invited three or four hundred people to come and visit us. We’re going to invite them in and I can’t afford to pay you, but I wonder if any of you would help me open for the weekend to show our clients what we do. What we are so proud of. Show them the workshop, show them the leather trim shop, show them how we keep the service history of every car that we’ve ever made. Just show them why this is special and how much we care about them, to give them (new customers and potential new customers) an introduction to the heritage of Porsche.”
Anyway. Saturday morning came. All of my staff said they would come in. All. It was extraordinary. Everybody said yeah well, come in. I drove to the office and as I approached the office (this was half 7 in the morning), I pass this queue of cars. And as I was driving pass them, I actually wondered what are they doing here. It is a very unusual place for people to be queuing. What are they queuing for? And only as I got to the front of about 300 meters of car did I realize, they were queuing to come and see us. Everybody we had invited had turned up. It was extraordinary. And the first one was, a little bit of a shamble, you know, we did our best. We learned a lot. But we got to the point where every few months we would open the doors, bring people in, invite people along, and it just became the most extraordinary way to change the perception of the Porsche brand. And to let people see the integrity and the heritage of the business and how proud we were of what we were representing and it really changed the market’s mindset and that’s what set us going on a whole new level of growth.”
This is totally understandable since you can barely have a good conversation with the crowd and music in the background. The most busy booth that I saw was probably the Perodua booth. Subaru, Jaguar Land Rover, and Renault, were pretty much ghost towns.
So.. What is new?
There was the new Perodua Myvi (you can’t see the whole thing yet), a Kia Stinger (left hand drive), and the new Civic Type R for the Malaysian market. The Civic Type R received the most attention be it physical or digital. The moment people were allowed to have a look at it, the Civic was molested by everybody around like the girl from King Kong (2005).
New Myvi was in a box.
Civic Type R:
Did we have fun?
It really was just a massive showroom with one and a half new faces (We didn’t get to see the full new Myvi). I managed to make some new friends thanks to the media pass and my camera bag. I also bumped into the guys from Maxoil who kindly asked for Cars of Malaysia to help spread the word that Maxoil and Maxxoil are two different brands. Maxoil has been around for 25 years while Maxxoil (the one with Tengku Djan) is a farely new brand. Need something to do for the weekend? You can check this out.
Here are some pictures for your viewing pleasure. There’s not much since I only found a few things to be truly interesting. I have put some commentary in the captions for you.
Some electric vehicles showed up. These are assembled in Balakong. To be released some time next year. We might get a chance to test drive these.
These guys from Maxoil kindly asked that I highlight that this brand is different from Maxxoil (the one with Tengku Djan). Maxoil has been in the business for 25 years.
We'll be around again at Malaysia Autoshow 2018, insyaallah.